An illustration I did for an article on Advertising, for the Online magazine New Wolf, www.thenewwolf.co.uk . They are a collective of independent, creative minds who comment and review art, politics and current social issues. They also host events and exhibitions, wanting to offer a wider picture of the world, telling stories which are sometimes missed or overlooked. It is great to work on projects which deal with important, serious matters but also look at the newest art and culture. It’s enjoyable producing this find of satirical, critical work. The intentions were to challenge, provoke and offer humourous perspectives, as a counter weight to popular opinion, but not enforce any particular persuasion or make judgement. This illustration shows the dilema of the writer. The article describes his employment in the advertising industry, despite having a more Marxist political standpoint. I used a quote on advertising being the ‘Belly of the beast’ of business and combined it with a stereotype of a London business worker, to provide a metaphor for consumerism. I think the interpretation offers a simplistic standpoint on the irony of advertising but more significantly a humourous questioning of where industry is heading, why people consciously engage with consumerism and the sophistication sometimes needed in advertising. Here is a sketch which was the starting point for the finished illustration above.